Partner Profile: VideoMining

December 6, 2016

Filling the In-Store Information Gap.

 

VideoMining enables leading CPG retailers and manufacturers with unprecedented visibility into in-store shopper behavior—helping them get the most value from their investments in Shopper Marketing, Category Management and Brand Innovation.

 

 

Who is VideoMining?

 

VideoMining is the leader of in-store behavior analytics for Consumer Packaged Goods (CPG) manufacturers and retailers. Our analytics platform utilizes a patented suite of video, Wi-Fi and other sensing technologies to capture in-depth insights on shopper behavior and characteristics. These previously unmeasured insights are integrated with multiple other data sources such as transaction, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing CPG Retail.

 

VideoMining + Current, powered by GE

 

Current, powered by GE’s Indoor Positioning data can serve to augment VideoMining’s existing dataset or be used on its own to power an in-store behavior measurement platform. The platform can enable solutions for retailers from space planning and store design to improved service and other aspects that optimize the overall in-store experience.

 

Contact us to learn more.

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